Is Facebook becoming a new mobile advertising platform?
One of the most explosive successes over the past year has been Apple’s iPhone. Now, with tens of thousands of developers building applications to run on the iPhone, these developers are looking for the next step: a nice way to make money from all the users they’re getting through the iPhone.
Turns out, Facebook might be a good place to start. If say, a popular game application gets a user to sign in using their Facebook… Continue Reading
A bit more about the supposed next-gen iPhone
After seeing the response to initial reports of what may or may not be a next generation iPhone appearing in code snippets and ad server entry logs, Pinch Media has released a bit more information on what exactly they know about the so-called “iPhone 2,1.”
First of all, the device carrying that label started appearing in Pinch Media’s logs in October 2008. It kept showing up sporadically from that point until December, when the frequency of… Continue Reading
A new iPhone lurking in the shadows?
Digging into code reveals a lot of things. It’s usually pretty good for predicting upcoming software changes, but it’s also good for upcoming hardware changes as well. And the latter may have been uncovered by MacRumors tonight about the iPhone.
Specifically, the site notes that in the iPhone’s current firmware there exists a reference to the “iPhone 2,1.” Don’t mistake that for the iPhone software version 2.1, it’s a hardware number designation. For example, the original… Continue Reading
Medialets doubles down, launches Android analytics service
Today at the launch of T-Mobile’s G1 Google Android phone, Medialets, a company which has had success running an analytics and ad network for Apple iPhone, will announce its platform availability for Android phones.
Initially, Medialets will consist of an analytics package before rolling out the advertising platform. It will have the same look and feel as the current Medialets product for the iPhone — and in fact, will offer side-by-side comparison for any developers who… Continue Reading
PinchMedia and JumpTap partner up for iPhone apps ad network
A newly formed partnership between iPhone analytics firm Pinch Media and mobile search and ad company JumpTap may connect brand-name advertisers with iPhone application users.
The partnership, announced at MobileBeat, could be a formidable force in the tiny but growing world of iPhone application ads. Pinch Media will provide the analytics platform. JumpTap’s 35-person salesforce has ties to Madison Avenue, including an investment from ad holding firm giant WPP, and will provide a connection between ad… Continue Reading
SocialMedia, the social ad company, is raising what could be $20M
SocialMedia, a San Francisco company that places ads on social networks and other areas where there’s a social component for advertisers to tap, has hired Savvian investment bank to raise what could be a $20 million second round, we’re hearing.
I wrote about SocialMedia last month, and described the evolution of its offerings including its new FriendRank technology to help place socially relevant ads.
Apparently, so much interest from venture capitalists has since hit the company that… Continue Reading