Placementspot.com creates matchmaking service for in-game ads
The market for in-game advertising — or piping ads into games via Internet connections on the fly — is nascent. But it’s starting to take off. Microsoft has moved in thanks to its acquisition of Massive. Start-ups such as DoubleFusion and IGA Worldwide have strong traction. And Google is waiting in the wings for its own chance to participate.
But Placementspot.com, an unfunded one-man shop at the moment, hopes to create the first online marketplace for… Continue Reading