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Posts Tagged ‘co:Podaddies’

podaddies1.png Podaddies has launched an ad network that displays ads in both online and downloaded videos, and is notable because it supports videos on iTunes, the fast growing media service.

The San Francisco company (our coverage) has also raised $1 million from angel investors.

The company tracks and sells ads on downloaded iTunes podcasts and videos, and works well with Quicktime, Apple’s video player.

Podaddies has forged an unofficial, but close relationship with Apple, according to NewTeeVee, and is working on a version that can track and run ads in videos that play on disconnected machines. The company’ service currently requires an internet connection to work with downloaded videos.

There are many well-funded startups that offer online video ad networks, including ScanScout, Brightroll, Videoegg, and others. A few funded competitors also offer ads that play in downloaded videos: One is Kiptronics (our coverage), another is YuMe (our coverage). While Podaddies seems to be favoring Apple, YuMe announced a deal last month with Microsoft. That deal will let it deliver ads in downloaded Microsoft videos.

Podaddies also works with Flash — but not Windows Media, the company says, because that video player is not often used by podcasters.

Latest Silicon Valley round-up:

ipomarket.bmpIPO window opening? — Lots of companies filing to go public lately. In just the past couple of days, there’s WiMax company Clearwire (see our story), game company Glu Mobile (see story), WiFi company Aruba (see story) and now rumors of software company Netsuite preparing one.

Redback Networks comes long way — This San Jose company went big, and then bankrupt in 2003. Now we learn the company, which manages 50 million broadband connections, has been bought by telecommunications equipment maker, Ericsson for $2.1 billion.

Google offers multiple destinations – You’ve probably noticed that Google has improved its directions service on Google Maps. It started storing previous addresses you’ve looked, and now has offered a way to look up multiple destinations in one go. You just hit the “add destination” button (see image below)

googlemaps-adddestination.bmp

U.S. dumps VaxGen — In an unusual dose of tough medicine, the U.S. government canceled its $877.5 million contract with Brisbane’s VaxGen for an improved anthrax vaccine because the company didn’t meet its deadlines. Good overview of the debacle here in the Merc.

zohowiki.bmpZoho continues its barrage of software offerings, offers Wiki product — We’ve written about this scrappy, low-cost, but impressive software provider before. It has one of the widest arrange of online software products out there, many of them free. It told VentureBeat yesterday that Zoho Wiki is now available. You can create it for public use, or private use among a group. Zoho’s previous weakness was that many of its products weren’t integrated within the same platform, but it has moved to change that lately. The Wiki, for example uses Zoho Writer as the editor, and appears to have most of the other features you’d want (spell check, integration with spreadsheets, immediate syncing when those spreadsheets are changed, YouTube video embedding, RSS for pages). More details here.

Podaddies, yet another advertising start-upGigaom reviews San Francisco start-up, Podaddies, which wants to place advertising in user-generated video. We don’t see much new here. It does want to customize the service to each site it serves, but there are others that do that too. It is a self-admitted “tortoise” among many hares.

Milpitas is wired with WiFi — Earthlink announced that its service in Silicon Valley city of Milpitas is now ready for use. However, it is not free. After 30 days free testing, a user must pay $21.95 a month. Occasional users can pay rates ranging from $3.95 for a one-hour pass to $15.95 for a three-day pass.

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