VoloMedia raises $3.5M for download advertising and metrics

VoloMedia, a Menlo Park, Calif. advertising and measurement firm that was formerly known as Podbridge, has raised $3.5 million in a second round of financing.

Blended ads and analytics packages are more common in niche advertising markets like VoloMedia’s. The company puts ads into downloadable media like videos and podcasts (hence its previous name).

The $3.5 million financing was provided by Leader Ventures, which blends venture money with loans; none of the previous backers were included in… Continue Reading

Podcast advertising company, Podbridge, raises about $8.5M

PodBridge, a Mountain View, Calif. provider of ad placement inside of podcasts, has raised around $8.5 million in a second round of funding, according to a regulatory filing cited by PE Week. Sutter Hill Ventures was joined by return backers Mayfield and Worldview Technology Partners.

Greg Sands of SHV will join the PodBridge board of directors.

See our previous coverage of PodBridge. It previously raised $10 million.