PopCap Games raises $22.5 million to fund expansion into social games
For almost 10 years, PopCap Games has shown it can come up with one hit after another in the casual downloadable games business. One of its titles, Bejeweled, has been played more than a billion times. Now the company’s cashing in on its fame, raising $22.5 million in a first round of funding led by Meritech Capital Partners.
The Seattle-based company plans to use the funds for working capital and potential acquisitions. The company has been… Continue Reading
Casual gaming worth $2.25 billion, and growing fast
While the enthusiast gaming market is somewhat stagnant, the casual gaming market is on a spurt, growing 20 percent each year. Casual games are smaller and cheaper to develop than blockbusters like Halo, but also less lucrative. However, while the profits from casual games appear smaller, their low development costs and potentially high profit margins also provide a better opportunity for startups.
“Casual gaming” is loosely defined as anything easy to learn that doesn’t require a… Continue Reading