Roundup: Online display ads are weak, controversial Knol, and more
Online display ads not so much better than print ads — In one of the hardest-hitting pieces yet this year on the online advertising industry, AdAge’s Abbey Klaassen dissects the perils of the display (banner) advertising business. In a nutshell, online banner ads that appear next to online content aren’t much more effective than, well, print ads that appear next to print content. In order for that to change, Group M Interaction chief executive Rob Norman… Continue Reading
Predictify, for crowd-sourced predictions, raises $4.3M
One of several startups that asks users to do poll-style votes in order to predict the future, Predictify is most notable for its partnership with the New York Times blog Freakonomics.
These sites are popping up everywhere. Most recently, we covered Xpree, which lets companies tap into the collective wisdom of their employees, and the Industry Standard, a former magazine that now asks readers to predict events like whether Yahoo will accept Microsoft’s acquisition offer.
Predictify doesn’t… Continue Reading