Proximic signs contextual ad deals with Yahoo, Shopping.com, guns for Adsense

Proximic signs contextual ad deals with Yahoo, Shopping.com, guns for Adsense

Proximic, a unique type of contextual ad company, has signed what could prove to be significant deals with Yahoo Shopping and Shopping.com.

Starting at the end of this month, Proximic will advertise 20 million items from each company, as well as ten million other items from other advertisers, for a total ad inventory of 50 million. Let’s say you’re reading an article on a web site about landscape photography. Proximic will display books about landscape photography,… Continue Reading

Roundup: Sprint CEO out, Google phone details, and more

Roundup: Sprint CEO out, Google phone details, and more

Here’s the latest action:

1) Sprint CEO Gary Forcee out, after company struggles — good for startups?
2) Google “Gphone” details emerge
3) IBM and Google invest in cloud computing education
4) Google gets heat for disrespecting its elders
5) Facebook app offers virtual Facebook rooms
6) Proximic takes on Google search and Adsense
7) Grayboxx takes on local search and local review sites

Forsee forced out as Sprint struggles to compete — Gary Forsee, the chief executive who masterminded Sprint’s merger with Nextel… Continue Reading