PubMatic scores more funds to optimize ad revenues
PubMatic, a Palo Alto, Calif.-based company that works with online publishers to squeeze more revenue out of their advertising strategies, announced that it has brought in an undisclosed amount in a second round of funding from existing investors Draper Fisher Jurvetson, Nexus India Capital and Helion Ventures. The company, which partners with 5,500 publishers right now, says the money will be used to fuel worldwide expansion.
PubMatic offers a suite of tools to streamline publishers’ ad… Continue Reading
Report: Online web publishers saw flat or falling ad revenue in June
Online ad networks have been getting a lot of hype over the last couple of years. But many of these companies have been relying on sales deals with brands and ad agencies to build revenue — and not relying so much on measurable, reliably reported customer responses to ads.
Now that the general U.S. economy is doing relatively worse and brands are cutting back on their advertising budgets, ad rates are staying flat — or… Continue Reading
Roundup of action: Opus Select, Boobik, Branson’s space warming & more
1. Yandex, Russian search engine, grows quickly
2. Opus launches hedge fund in New York
3. Matrix goes to China
4. Dogster takes $400,000 in financing
5. Semantic search engine Powerset raises $2M
6. Pubmatic, draw ads from all networks
7. Boobik, the Twitter clone, but for sex
8. Branson taking global warming to space
9. Oversee.net gets $150M to monetize domains
10. Google’s Palimpsest hosts terabytes of raw data
Yandex, Russian search engine, grows quickly — Yandex did more than a million billion searches last month,… Continue Reading
PubMatic raises $7M for small publisher advertising
A sort of auction site for ads, PubMatic attempts to match its ad inventory against its subscriber base of small- and medium-sized web publishers to maximize the revenue of the latter.
The company says it has about 1,500 publishers on board and seven of the top eight ad networks. We last wrote about the company in August, before its opened its service for public beta testing.
PubMatic is co-based in India and Menlo Park, Calif. Its $7… Continue Reading
Rubicon Project helps publishers manage ad networks, raises $6M
(Update: Part of the financing was debt; we’ve updated accordingly)
The Rubicon Project, a startup that wants to streamline the process of dealing with multiple ad networks, has taken $6 million in venture and debt funding. It plans to start private testing of the product next week.
The company’s fully-automated software solution will be a platform designed to help publishers sell their unused ad space to the highest bidder.
The company is being quiet about plans, saying only… Continue Reading
Roundup: Google invests in China/Tianya, gDrive, Pubmatic and more
Here’s the latest action (updated):
Google buys stake in China’s Tianya, launches two Chinese social sites: Google has invested in Tianya, a Chinese online community of twenty million registered users. A Google spokesperson confirmed the investment with VentureBeat, but didn’t say how much of the company it now owns. Reuters has more. The two companies also announced the joint launch of two services that compete directly against offerings from dominant Chinese search rival, Baidu.
One service, called… Continue Reading