Quantcast introduces new online ad service to find new audiences for marketers
Analytics firm Quantcast said today it is introducing Quantcast Marketer, a service that provides advertisers with detailed reports on how consumers view and interact with brands online.
The company said the free service should improve the ability for advertisers to handle web-based media planning and buying. Forty top marketers have been testing the service privately. It allows marketers to tag and directly measure all of the web-based media they control.
That includes ad campaign impressions, search activity,… Continue Reading
Roundup: Market researchers report on global game sales, Microsoft introduces Photosynth and more
Here’s the latest action:
Leading market researchers team up to report on video game sales – The leading research companies in the field (The NPD Group, GfK Chart-Track Limited and Enterbrain) have released the Top Global Markets Report in a long overdue move to provide reliable data on worldwide game sales. The bestselling game of the year so far is Rockstar Games’ Grand Theft Auto IV, according to the report.
Microsoft introduces photosharing technology Photosynth — A “synth,”… Continue Reading
Web traffic measurement company Quantcast raises $20M more
Quantcast, the company that places a piece of code on Web sites so that it can track traffic and other data directly, has raised $20 million more in financing.
The round was led by the Founders Fund and included Polaris Venture Partners. It follows $6 million in previous funding from Founders Fund, Revolution Ventures, Allen & Co., and the company’s founders.
Some 20,000 publishers have already agreed to place Quantcast’s code on their sites, which allows them… Continue Reading
Surprise: Facebook apps may help grow home sites
Slide, Rockyou and HotorNot, three companies with the largest number of users on Facebook, are showing continued traffic growth on their own sites.
The finding, reported by Quantcast, a service that tracks traffic trends for Web sites, suggests that sites failing to embrace Facebook may be missing out on potential growth.
For some, this is also encouraging evidence that Facebook’s platform, launched in May, isn’t necessarily weening users entirely off their own Web sites. While Facebook allows… Continue Reading
Quantcast becomes latest widget traffic tracker
Updated
More and more publishers and retailers rely on so-called “widgets,” little boxes placed on other web sites, to deliver their news, entertainment and product advertisements.
So measuring Web traffic to those widgets is important for deciding what content to deliver, and what sites to deliver it on. A number of companies now offer widget traffic measurement tools, with Quantcast being the latest.
Here’s a summary of some of the main players in this nascent but increasingly important… Continue Reading
Quantcast, traffic measuring company, raises about $5.7M
Quantcast, a San Francisco start-up that measures the traffic on other sites, has raised around $5.7 million in Series A funding, according to a regulatory filing cited by PE Week. Investors included the Founders Fund and Revolution Capital, chief executive Konrad Feldman confirmed with VentureBeat several days ago, though at the time he did not confirm the amount.
Quantcast: Round hasn’t closed yet
Quantcast, the new company that measures the traffic at Web sites, and gives you all sorts of other information about visitors, is in talks to raise venture capital, but the funding hasn’t happened yet, the company said.
We recently wrote about Quantcast here.
A Web site, TheAlarmclock, wrote yesterday that a round had been raised. However, both the company’s chief executive and a representative at the Founders Fund told VentureBeat that no deal has been done yet.
Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does
It sucks when your Web site’s traffic isn’t being measured correctly.
It also sucks when you’re trying to measure the significance of someone else’s site, and are getting conflicting signals.
Here’s what we’ve learned over the past few days, after our initial piece on the problems of Alexa, Quantcast and Compete, all sites that independently verify how much traffic a site is getting.
We’ve learned that if a measuring company doesn’t have a tracking pixel directly on… Continue Reading
Measuring traffic? Alexa, Compete, Quantcast all have problems
Ever wonder how much traffic a Web site is getting?
We’ve already talked about how tough it is to get accurate stats. Alexa, the favorite of many people because it offers lots of easy-to-get free data, is flawed. And new competitors, such as Compete and Quantcast, which claim to offer something better, also have drawbacks.
Traffick has a good summary of the providers, but still leaves you banging your head against the wall in frustration… Continue Reading