MerchantCircle, helps small businesses market online — aggressively
Online advertising remains hot. But with Google, Microsoft and Yahoo fighting to serve advertising to large companies and publishers, smaller business clients are left neglected.
MerchantCircle, a controversial Silicon Valley company helping thousands of small businesses market themselves online, has raised $10 million in financing to pursue these small businesses further.
It has also arranged a credit line with Square 1 Bank to acquire other rivals in the sector.
The Los Altos, Calif. company has been accused of… Continue Reading
ReachLocal aims to take down Yellow Pages
Updated
Local search marketing company ReachLocal will use its massive $55.2 million infusion (see our coverage) to build a gigantic sales force that it hopes will dislodge the Yellow Pages as the de-facto place local businesses spend their promotional dollars.
This is an unprecedented goal for an Internet-focused company, and a risky one. It comes at a time when the market for talented salespeople is extremely tight. The big guys — Yahoo, Google, Microsoft — are pouring… Continue Reading
ReachLocal snags $55.2 million for local search engine marketing
ReachLocal, which helps small and medium sized businesses manage local search marketing, has raised a massive $55.2 million.
The company helps these businesses with many aspects of their online presences, from selecting keywords for search advertising to building landing pages and creating and analyzing the results of the campaigns. It has a number of competitors, but its biggest one remains the stalwart Yellowpages.
ReachLocal has been expanding rapidly, opening 11 sales offices in the last year and… Continue Reading