Meredith gives Real Girls a shot in the arm
Social networking for women got a boost yesterday as media conglomerate Meredith Corp. acquired an undisclosed minority stake in Real Girls Media Network. The San Francisco-based network encompasses about 30 sites and portals for women — notably, DivineCaroline, a largely user-generated advice page.
In addition to bringing Real Girls’ 3 million unique viewers to Meredith’s properties each month (upping its total to 15 million), the deal will combine the two companies’ advertising inventories and sales forces…. Continue Reading