Roundup: Health sites to merge, Google may embrace traditional ads and more
Here’s the latest action:
Health site operators plan to team up against WebMD — The merger between Revolution Health Network and Waterfront Media is valued at $300 million, and should help the combined companies take on with market leader WebMD. We’ve heard that Revolution was trying to sell for $400 million a couple months ago, but difficult times call for difficult deals.
Google rethinking its aversion to traditional advertising — The search giant has relied on partnerships and word… Continue Reading