REVShare, raises $20M for cost-per-action TV ad network
REVShare, a Temecula, Calif.’ company that lets advertisers to bid for television time on a cost-per-action basis, has raised $20 million in a first round of funding.
The private equity firm Carlyle Group and H.I.G. Ventures co-led the round.
The auction/exchange model contrasts with the traditional method of charging based on projected audience size.
Founded in 1989, REVShare’s exchange allows advertisers to specify a price they are willing to pay per response (i.e. when someone is prompted to… Continue Reading