Yahoo answers GoogleClick, buys Right Media for $680M
Updated
Yahoo has acquired online ad exchange company, Right Media, for $680 million, a move that shows Yahoo is not resting in the wake of Google’s purchase of banner ad company Doubleclick earlier this month.
The WSJ reported the story just now.
Right Media is notable because it is an ad exchange, where buyers of Internet ads (publishers) and sellers (advertisers) can find each other and negotiate prices with the efficiency created by a large marketplace. This is… Continue Reading
Ad marketplace co., Right Media, gets $45M from Yahoo, Redpoint
Updated
Search engine and media giant Yahoo has led a $45 million investment in Right Media, a start-up that is offering a marketplace for buyers and sellers of advertising. The deal gives Yahoo a minority stake in the company.
As part of the agreement, Yahoo said it will join Right Media’s exchange and offer content publishers there the ability to bid on Yahoo’s “non-premium inventory” of ads.
New York’s Right Media says its open marketplace has more… Continue Reading