Yahoo answers GoogleClick, buys Right Media for $680M
Updated
Yahoo has acquired online ad exchange company, Right Media, for $680 million, a move that shows Yahoo is not resting in the wake of Google’s purchase of banner ad company Doubleclick earlier this month.
The WSJ reported the story just now.
Right Media is notable because it… Continue Reading
Ad marketplace co., Right Media, gets $45M from Yahoo, Redpoint
Updated
Search engine and media giant Yahoo has led a $45 million investment in Right Media, a start-up that is offering a marketplace for buyers and sellers of advertising. The deal gives Yahoo a minority stake in the company.
As part of the agreement, Yahoo said it… Continue Reading