RingRevenue lands $3.5M from GRP, Rincon, Great Pacific to tap high-end ad market
Tuesday’s announcement from RingRevenue that it had closed a $3.5 million round for its “pay-per-call platform designed for affiliate networks” left me with two questions: First, what’s a pay-per-call platform? Second, why is GRP Partners, a firm that’s taken 15 companies from early stage to billion-dollar-plus exits — Starbucks, Costco, Overture, etc — plinking with a $3M round? It’s because online marketing only attracts one-tenth of the total $300 billion spent annually on advertising in America…. Continue Reading