Rubicon Project raises more money, says ad optimization business is looking up
For many young companies in the advertising industry these days, the recent economic downturn is ugly.
But the Rubicon Project, a company that helps take ads from ad networks and place them on publishers’ web sites, says it grew revenue by 150 percent in the first quarter of this year over the fourth quarter of 2008.
It’s not disclosing how much money that is — but any growth is decent considering overall advertising slowed sharply by the… Continue Reading
The Rubicon Project launches high-quality ad optimization, releases bullish study on online ad industry
The Rubicon Project, an LA-based company that is trying to optimize online ads, has launched a new line of online ad inventory, comprised of sites it has certified as “high-quality.” Its software already lets ad networks reach a site’s visitors based on market segments like geography and topic of the site, solving the problem of unsold or nearly worthless inventory. So this certification is an iteration on the earlier offering, that might make the company… Continue Reading
Rubicon Project raises $15M to optimize online advertising
The Rubicon Project, which promises to help Web sites find the best ad networks to partner with, has raised $15 million in a second round of funding, led by the Mayfield Fund. With the Los Angeles company’s $6 million first round in October – we profiled the Rubicon project shortly afterward – this brings total financing to $21 million.
Rubicon Project helps publishers manage ad networks, raises $6M
(Update: Part of the financing was debt; we’ve updated accordingly)
The Rubicon Project, a startup that wants to streamline the process of dealing with multiple ad networks, has taken $6 million in venture and debt funding. It plans to start private testing of the product next week.
The company’s fully-automated software solution will be a platform designed to help publishers sell their unused ad space to the highest bidder.
The company is being quiet about plans, saying only… Continue Reading