Rubicon Project raises more money, says ad optimization business is looking up
For many young companies in the advertising industry these days, the recent economic downturn is ugly.
But the Rubicon Project, a company that helps take ads from ad networks and place them on publishers’ web sites, says it grew revenue by 150 percent in the first… Continue Reading
The Rubicon Project launches high-quality ad optimization, releases bullish study on online ad industry
The Rubicon Project, an LA-based company that is trying to optimize online ads, has launched a new line of online ad inventory, comprised of sites it has certified as “high-quality.” Its software already lets ad networks reach a site’s visitors based on market segments like… Continue Reading
Rubicon Project raises $15M to optimize online advertising
The Rubicon Project, which promises to help Web sites find the best ad networks to partner with, has raised $15 million in a second round of funding, led by the Mayfield Fund. With the Los Angeles company’s $6 million first round in October – we… Continue Reading
Rubicon Project helps publishers manage ad networks, raises $6M
(Update: Part of the financing was debt; we’ve updated accordingly)
The Rubicon Project, a startup that wants to streamline the process of dealing with multiple ad networks, has taken $6 million in venture and debt funding. It plans to start private testing of the product next… Continue Reading