The Rubicon Project helps publishers bring order to ad network chaos
With Google, Microsoft, Yahoo gobbling up ad network companies left and right, there’s a predictable result: Entrepreneurs create more ad networks.
However, if you’re a publisher of a Web site, and want to place ads on your site, sorting through this morass of offerings is a royal pain. Which network pays the best prices?
Rubicon Project is just the latest company trying to help publishers deal with this fact. Its twist: It looks at the specific articles… Continue Reading