ScanScout lands $8.5M second round
(Update: This story originally and incorrectly listed EDB as the sole investor in this round.)
A group of investors including EDB Investments in Singapore, Time Warner, General Catalyst Partners, and First Round Capital have committed $8.5 million to Boston-based ScanScout.
Not everyone seems to know this: There’s a sort of Silicon Alley for online advertising based in Boston, not far from the Harvard and MIT R&D communities.
Swee-Yeok Chu, CEO of EDB Investments, said in a prepared statement,… Continue Reading
ScanScout nabs $5.1M for contextual video advertising
ScanScout, an online advertising network that places ads in contextually relevant video content, just brought in $5.1 million of an anticipated $8.1 million third round of financing, according to PE Hub. Based in Cambridge, Mass., the company’s backers include General Catalyst Partners, Time Warner, First Round Capital and famed Silicon Valley investor Ron Conway.
ScanScout last raised funding in May 2007, bringing in $7 million. Created by two MIT graduates, it was initially seeded in 2005… Continue Reading
Scanscout raises undisclosed funding from Time Warner
Scanscout, an online video advertising company, has raised an undisclosed amount from Time Warner — yet another large, old media company investing in a video startup.
The Boston, Mass. company is part of a new crop of startups seeking to help advertisers to place their ads contextually within videos (screenshot of company demo, below).
Scanscout competes most directly with other startups like Adap.tv and EveryZing, two other recently-funded startups that claim to have market-leading technology for placing… Continue Reading
Adap.tv raises $10 million for online video ads
Adap.tv, a San Mateo, Calif. company that provides ads for online videos, has raised $10 million — as a slew of competitors, including Google, try to do the same.
The company’s technology provides contextually relevant advertising that runs at the bottom of a video as it plays (our early coverage here). This is sometimes called in-line ads, which are distinct from many other video-ad providers that include ads that take over the video player before, during… Continue Reading
Video search company PodZinger becomes EveryZing, raises $10 million
Cambridge, Mass-based PodZinger, previously branded as a search engine for podcasts, has re-named itself EveryZing, and raised $10 million to expand its services.
EveryZing has a video and audio search engine for consumers, which we’ve covered before, but CEO Tom Wilde says that the company is using the money to change focus: EveryZing will use its speech-to-text technology to help publishers get their content into major search engines’ results and get related advertising.
Wilde claims that this… Continue Reading