Taboola clinches $4.5 million, and CNN to boot
Taboola, a Tel Aviv-based video discovery startup, has just launched its “ViDiscovery” product, which analyzes the context and content of videos, and the viewing and behavior patterns of users in order to recommend videos. It has also secured $4.5 million in a second round of funding. The company aims to make money by running targeted ads with relevant videos.
Viewers watching a Sarah Palin interview on CNN, for example, will see a gray pop-up tab that… Continue Reading