Second Rotation picks up $6M for electronics recycling and resale
Second Rotation is a service company that buys electronics from consumers for resale on eBay, as well as accepting older, valueless items for recycling. The company, which brands its service as Gazelle, has raised $6 million in a second round of funding.
We covered Gazelle back in July when it took on the new name and launched its service. The company is attempting to establish a recognized brand for resale of all used electronics, where other… Continue Reading
Reborn as Gazelle, gadget reseller Second Rotation hopes to leap into the mass market
In expecting that it can overcome the power of human laziness, the Boston, Mass. startup Second Rotation, which is rebranding today as Gazelle, is certainly setting the bar high for itself.
Every gadget’s life includes three phases: First, it is a shiny new toy, the object of constant attention. Next, it becomes a workaday standby, used but rarely thought about. Finally, it is tossed into a drawer in favor of a next-generation device, there to be… Continue Reading
Want the latest gadget? TechForward offers cash in exchange for yesterday’s toy
TechForward, one of several companies that sees opportunity in the market for reused consumer electronics, believes its guaranteed buyback plans are just the thing for people always lusting after the latest in high tech consumer electronics.
Like fellow startups Flipswap, Turtle Wings and Second Rotation, TechForward is touting the concept of “Ownership 2.0″ — the idea that you should be able to donate, sell or trade-in a gadget you no longer want. Unlike its rivals, however,… Continue Reading
Second Rotation picks up $4.4 for electronics recycling
When people replace their home electronics, the old equipment is often still working, but difficult to sell. Second Rotation is attempting to create a marketplace for used electronics that will slow the pace of new additions to the landfill.
Digital cameras, gaming consoles, MP3 players and old cell phones are all items that the company might buy. It generally won’t pay for broken devices, but does offer a free recycling service.
The $4.4 million funding is Second… Continue Reading