Sense Networks gets $6M in hotly contested deal for “tribe” advertising
Sense Networks, a company that can track “tribes” of people — such as those who like the same bars and same movies — to better target them with instant advertising, has raised $6 million in new venture financing in a hotly contested deal.
Semiconductor giant Intel led the deal, after beating out Sequoia Capital, the well-known Silicon Valley venture capital firm, we’ve learned from a source very close to the deal. The negotiations got tense after… Continue Reading
Sense Networks experiments with indexing the city
In what may be a first step toward bringing some real-time intelligence to local recommendation sites like Yelp and CitySearch, a startup called Sense Networks is today unveiling a new platform, called Citysense, that it says can create a Google-style “index” of places in a city based on where people are going.
Think of people as being a bit like members of nomadic tribes, and you’ll be on the track to understanding what Sense wants to… Continue Reading