Shanda Interactive moves into reader-generated books
Shanda Interactive Entertainment has made games such as “Home Valley,” “Mir II,” and the “World of Legend” into Internet sensations in the Chinese online games market. Now it’s expanding into publishing reader-generated books.
Shanda Literature sounds a little pretentious. It might be hard to believe that readers can generate “literary works,” as Shanda calls them. But the company has been doing this with separate web sites for a while and it’s already a big business.
Shanda operates… Continue Reading