Are profits in video games shifting from the West to the East?
The worldwide video game industry is experiencing healthy revenue growth. In the U.S., sales grew 19 percent to $22 billion in 2008, according to market researcher NPD. That has been a cause for much celebration as games outrun the recession.
But market researcher DFC Intelligence in La Jolla, Calif., has a different take. In a report today, the company asked whether revenue gains are coming at the expense of profits. And while U.S. companies have collectively… Continue Reading
THQ marketing chief talks about broadening of video game market
I sat down at the noisy THQ Gamer Day party to speak with Bob Aniello, the senior vice president of worldwide marketing at the Calabasas, Calif.-based video game company. THQ has become a powerhouse over the past decade as it expanded into a variety of new markets, from casual games on consoles to mobile phone games. Its titles include games based on Pixar’s animated movies such as “Cars” and “Ratatouille,” as well as hardcore games… Continue Reading