Are profits in video games shifting from the West to the East?
The worldwide video game industry is experiencing healthy revenue growth. In the U.S., sales grew 19 percent to $22 billion in 2008, according to market researcher NPD. That has been a cause for much celebration as games outrun the recession.
But market researcher DFC Intelligence in… Continue Reading
THQ marketing chief talks about broadening of video game market
I sat down at the noisy THQ Gamer Day party to speak with Bob Aniello, the senior vice president of worldwide marketing at the Calabasas, Calif.-based video game company. THQ has become a powerhouse over the past decade as it expanded into a variety of… Continue Reading