Elevator pitch company Vator.tv adds micro-blogging

Elevator pitch company Vator.tv adds micro-blogging

Vator.tv, the site best-known for allowing entrepreneurs to record “elevator pitch” videos, has been testing a new way for entrepreneurs to promote their companies — a micro-blogging news feed.

I’m not sure if this feature adds much to services that are already out there. After all, any company can publish its own blog; if it wants to send out shorter updates it can sign up for an account on micro-blogging site Twitter. Vator’s “Company Updates” feed… Continue Reading

Mobile ad company Smaato raises $3.5M

Mobile ad technology company Smaato announced Friday that it has completed a $3.5-million first round of financing.

In a competitive field, the San Mateo-based company says it stands out with its SOMA (short for Smaato Open Mobile Advertising) platform, which delivers targeted, in-application ads. The company has teamed up with ad-sales networks including Adconion Media Group and Third Screen Media.

According to Smaato, the new funding includes angel investors from international media, advertising, mobile technology and finance…. Continue Reading