VentureBeat

Here’s the latest action:

Mashup companies take over Web 2.0 — InfoWorld profiles three companies making announcements at this week’s conference: Serena, which is launching an online marketplace for business mashups; JackBe, which has a new version of its enterprise mashup platform; and Kapow, which provides a hosted service to build mashups that provide web intelligence. We’ll also be writing more about Rearden Commerce and Zude in the next few days. And we just covered SnapLogic, which provides data integration for, you guessed it, enterprise mashups, and has launched version 2.0 and professional editions of its software.

Linden Lab names Mark Kingdon as new chief executive — Kingdon previously spent five years running digital ad agency Organic. The appointment of someone with a stronger business background than founder Philip Rosedale makes sense, particularly since Linden Lab board member Bill Gurley told me the company needs a chief executive who can help it grapple with rapid growth. Less charitably, the appointment can be seen as an attempt to help Linden get back on track after struggling to live up to the initial promise of its virtual world Second Life. Rosedale announced last month that he plans to step down.

IBM buys storage company Diligent Technologies for $200M — The terms of the deal were not disclosed officially, but Israeli newspaper Globes says it was for $200 million. Diligent is IBM’s third Israeli acquisition this year.

StumbleUpon approaches 5 billion stumbles – The website-discovery and rating service is about to get its 5 millionth user, and is also getting very close to nearly 5 billion “stumbles” (recommendations). Not only is that a number just plain impressive, but since each stumble should improve StumbleUpon’s “discovery” service, it also means the site is getting better and better. StumbleUpon is owned by eBay.

Solar plant builder Stirling Energy Systems gets $100M — The funding comes from NTR plc. Stirling is building solar energy projects in the Imperial Valley and the Mojave Desert.

Walter Bender resigns One Laptop Per Child — Apparently Bender , who served as the organization’s president, is more interested in incorporating open source methods into education.

(Updated: This sector is hot. Mulesource, another open source data integration company, has just raised $12.5 million. See our story).

SnapLogic uses open source and the languages of the internet to attack the huge problem of integrating data from multiple sources.

So far, the tools required for such integration have been highly complex. SnapLogic uses simple Web protocols like HTTP and standards like RSS to go after a market estimated by some to be $13.6 billion by 2008. As an example, SnapLogic can transform SugarCRM sales data into an RSS feed that salespeople can receive on their phones on the fly.

The San Mateo, Calif. company, which is launching its first application today, has raised $2.5 million in its first round of capital from the fund of its own co-founder, Gaurav Dhillon, who earlier co-founded Informatica, now one of the biggest players in the data-integration market.

The traditional answers to integration have come from the likes of IBM, Tibco, Informatica, Vitria and WebMethods. Smaller customers have often been forced to hire developers to hand-write code to meet immediate needs. Neither are ideal for integrating data quickly and using it in new ways.

SnapLogic and other services, including Mulesource and Jitterbit, all are approaching the problem using open source. The logic: The open source community will use their standards to tackle integration problems that arise and, best of all, leave those solutions for other people to repurpose.

Mulesource is best for the highly complex work of integrating applications — like interfacing a company’s e-mail application with its human resource department’s software. SnapLogic and Jitterbit, meanwhile, are more focused on integrating databases built to store and handle data in different ways. Jitterbit uses the powerful but complex set of standards, WS-*, to process and present data. SnapLogic takes a totally different approach, using the Internet’s tools (HTTP, RSS, etc) and representing the data in simple tables, making it easier to re-use in different ways down the road.

With an interface similar to Yahoo’s new mashup-creation tool, Pipes, (see screenshot at far bottom) SnapLogic uses a series of stand-alone, connecting elements that “snap” together and build the hierarchy of steps stop take the data from one format to the other.

This might not sound like such a big deal, but it has the potential to become a standard. Once an element is built, its functionality is there for anyone to use and quickly tweak for their own needs. This is also true of Jitterbit’s “Jitterpaks,” which are open source and designed to make routine integrations take far less time, but whose elements result in more complexity in the final stages of the integration.

SnapLogic’s potential hinges on the ability to nurture an open source community, but the story wouldn’t be complete if a battle wasn’t brewing. Microsoft is working on a similar product, code named Astoria. And so it’s Open Source vs. Establishment, agility vs. scale.

We talked to Raven Zachary, the open source lead analyst at 451 Group, and he thinks that the open source strategy gives SnapLogic and its ilk (including Jitterbit) a chance to compete, but that they’ll probably need a lot more than $2.5M to do so, and fast.

More detailed and technical information can be found here and here.

Update: Corrected earlier incorrect references to some of SnapLogic’s technology.