Roundup: Sony opens to online advertisers, Electronic Arts confirms Rupture acquisition and more
Here’s the latest action:
Sony opens to in-game ads — The company is about to announce support for ads in the PlayStation 3 video game console, and in-game advertising company IGA Worldwide will be the first to announce a deal, according to Forbes and other publications. As video games become both more lucrative and more expensive to make, this seems like an obvious revenue source, albeit one that may not be welcomed by all gamers. No word… Continue Reading