Roundup: Twitter’s lack of youth, Google Local’s new dashboard, and more
Here’s the latest action:
Young adults not embracing Twitter (yet) – The microblogging service has found an older audience than Facebook’s early users.
Google Local gives small businesses their own web dashboard – The dashboard, designed to lure businesses to claim their profiles on Local, will deliver something akin to Google Analytics.
Later-stage valuations tumble – During the first quarter of 2009, the median valuation for a later-stage venture deal fell 43 percent compared to the same period last year, according… Continue Reading
SocialMedia turns Twitter, Facebook info into web-wide social ads
If you were to see ads for things that your friends care about, you might be more inclined to pay attention — or that’s the theory behind a new set of advertising products that SocialMedia.com is announcing today.
The ad network is using Twitter, Facebook and other social data to figure out who your friends are and when they talk about a company. Then, it’s letting the company buy ads that feature what your friends are… Continue Reading
Appssavvy snags $3.1M to connect advertisers, app developers
Even though social networking companies serve tens of millions of users, there’s still bizarrely little advertising on the most popular sites. Many big agencies and brands have experimented, but they’re still looking for better ways to target the users they want.
The latest company hoping to serve these advertisers is Appssavvy, a startup that sells direct advertising space on social media applications like Flixster, MesmoTV, and Playfish — most of which have a presence on major… Continue Reading
SocialMedia, the social ad company, is raising what could be $20M
SocialMedia, a San Francisco company that places ads on social networks and other areas where there’s a social component for advertisers to tap, has hired Savvian investment bank to raise what could be a $20 million second round, we’re hearing.
I wrote about SocialMedia last month, and described the evolution of its offerings including its new FriendRank technology to help place socially relevant ads.
Apparently, so much interest from venture capitalists has since hit the company that… Continue Reading
Are social ads getting too much? Try “FriendRank”
updated
SocialMedia, a San Francisco company trying to find compelling ways to advertise on social networks, is offering advertisers a new product: Something called “FriendRank.”
The company scans data about your activities on Facebook and other social networks, infers who your best friends are, and ranks them. Then the company exploits that ranking to serve you relevant ads.
It does so with something it calls “social banners,” which insert references to your best friends within advertisements.
The idea is… Continue Reading
SocialMedia raises $3.5M to sell ads across social networks
SocialMedia, a company that lets small Facebook applications get exposure by bidding on ad links within Facebook popular applications, has just raised $3.5 million in financing.
Using the marketplace offered by SocialMedia, a Mill Valley, Calif., company, less popular Facebook applications bid to get ads placed on the pages of more popular Facebook application — thus, increasing their traffic. Advertising one application within another is an increasingly important way of getting Facebook users to try out… Continue Reading
Facebook ad network SocialMedia raises cash
Socialmedia, which offer a marketplace for applications on Facebook to promote themselves by bidding for links, has raised half a million dollars.
The funding for the Mill Valley, Calif. company comes from Charles River Ventures and angel investors.
Called Appsaholic, the self-service marketplace lets Facebook application companies pay for links within other applications already on Facebook.
It is one more ad company in a quest to make money from from Facebook’s fast-growing community, now nearing 40 million users.
Other… Continue Reading