TrueAnthem raises $2 million to pollute music with pre-song ads

TrueAnthem raises $2 million to pollute music with pre-song ads

The concept of ad-supported music ranges from relatively sensible to outright dumb.

Last.fm’s recently announced “smart ads,” which respond dynamically to the beat of the music being played, are relatively sensible. In-music ads, which consist of sponsored announcements that play before the song, are outright dumb. This has not, however, stopped trueAnthem, a purveyor of the latter, from raising a $2 million round of seed capital and getting the sneaker manufacturer Adidas to sign up for… Continue Reading

The music sites keep coming: MeeMix, SpiralFrog, Jango

The music sites keep coming: MeeMix, SpiralFrog, Jango

updated
MeeMix today went live with a public testing version of its Internet radio website. MeeMix faces plenty of competitors, such as Last.FM, Pandora and Slacker.

Meanwhile, another competitor, New York’s Spiralfrog, has just raised $2 million in debt. And yet another, Jango, is worth a mention. More on those in a sec.

First, MeeMix. This company hopes to change things by streaming music it thinks matches your taste. You’re only required to enter one song or an… Continue Reading

Roundup: Alibaba’s ads, Flying cars don’t fly, Google’s switches, more

Roundup: Alibaba’s ads, Flying cars don’t fly, Google’s switches, more

updated

Here’s the latest action:
1. Alibaba launches its own ad platform
2. SpiralFrog losing money rapidly
3. Viddler launches way to advertise at “tagged’ points within video
4. Amazon.com’s Kindle e-reader receives mixed reviews
5. Advertising technology startup Clickable raising $3 million more
6. Hope you can afford a helicopter — Flying cars don’t work
7. Automattic’s founders, getting ready for cash out?
8. Google buying switches for network?
9. SuccessFactors has SuccessfulIPO

Alibaba launches its own ad platform — The third-biggest ad platform may soon… Continue Reading