Avanoo and Spongecell try to make banner ads that we won’t hate
Updated
Let’s face it: Display ads are lame. Eye-tracking analysis suggests that most people ignore them. Consumers find them significantly less trustworthy than search ads, and it even seems doubtful that clicks are a good measure of their success.
Despite this, display advertising was responsible for around $4.41 billion of the approximately $21.1 billion spent on online advertising last year. Improved targeting methods might make display ads more useful for brands and publishers, but there aren’t many… Continue Reading