App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. …
In the wild world of the app economy, there is an overwhelming concern about the cost of bringing users to apps. Budgets can be in the millions now for marketing an app launch, but execs from Iddiction and Tapjoy said …
After a lull in January, the cost of acquiring new mobile users rose again in February, according to mobile marketing firm Fiksu.
That’s a sign that mobile app makers are placing more ads to promote their products in the Apple …
The cost of getting new users to try out mobile apps is getting more and more expensive, hitting an all-time high on the Apple App Store in December.
The rush to promote mobile apps during the Christmas holidays caused mobile …
