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Posts Tagged ‘co:standard renewable energy’

While the market for silicon solar panels appears to be growing at a healthy clip, several factors could either retard or speed its development. A worldwide silicon shortage, government investment credits, energy prices and the existing financing and installation models for solar panels are all in flux. But recent developments in all of those sectors suggest a positive outlook for the sector.

First up, Trina Solar’s recent decision to cancel its $1b silicon plant is widely seen as a promising sign that the polysilicon shortage may be coming to an end — or, at least, that companies are reassessing their capacity given the difficulty of producing silicon. The company had begun planning the facility in late 2007, when a silicon squeeze threatened to shut off production completely for any company unlucky enough to not have a set supply contract.

Second, the Senate’s recent approval of the Clean Energy Tax Stimulus Act of 2008, which will provide an additional $20 billion to fund renewable energy projects, could, if ratified by both the House and president, encourage further investment. The House passed its own standalone bill, H.R. 5351, to renew an existing tax credit for renewable energy sources set to expire at the end of this year; the bill had previously been struck down twice by the president and faced resistance within the Senate, because it pulled investment credits away from oil companies.

Supporters in the Senate are applying pressure toward ratification of the new bill, but the lack of a clear funding source for the credits puts it at risk both before the House. However, if passed, the measure will give solar manufacturers and installers a 30% investment tax credit and provide up to $500 to consumers looking to invest in energy-efficient products for their homes.

While silicon supply and government policy are both forward-looking, the current trend of rising fossil fuel prices and shifting consumer sentiment have meant that sales are still brisk for many companies — a momentum manufacturers and installers are hoping to maintain as they hire new workers and increase production. Akeena Solar, which just announced the Andalay, a cheaper, ready-to-install solar panel, is considering moving into new U.S. markets — citing “favorable” electricity rates and “large and sustainable incentives for solar power.” The company just signed a deal with Kyocera, the Japanese electronics manufacturer, to begin manufacturing the Andalay panels.

Another installer, Borrego Solar, which specializes in solar panel systems for both commercial and residential markets, is planning on expanding its operations throughout the country and on raising capital for the first time in the company’s history. Even companies like Standard Renewable Energy, which sell their renewable energy products, including solar cells, in supposedly environmentally “unfriendly” states, have been growing at a fast clip.

New incentive and loan programs, such as PSE&G Solar Loan Program and SolarCity’s SolarLease aim to convince homeowners who don’t want to lay down an intimidating lump sum to get solar panels. For home developers, economies of scale and growing consumer interest in “green” features mean they will also find more merit in installing panels on new projects.

Solar firms are also hoping that consumers, armed with their shiny rebate checks, will opt to purchase panels to save on energy costs over the long run. Even if consumer sentiment continues to sour at home, many companies are hoping that business in foreign markets will help sustain their growth (and bottom lines).

Despite the upbeat mood in the clean energy sector, worries about the credit crunch and regulatory uncertainty on Wall Street have somewhat dampened private equity and venture capital investment. As we noted yesterday, fewer venture capital firms raised money this past quarter than at any time during the last two years; a report from New Energy Finance, a London-based firm that tracks investments in cleantech, corroborated the downbeat trend, finding that VC and private equity investments fell to $2.4b in the first quarter, from $3.7b last year.

The continued credit grind could yet start digging into solar installers’ bottom lines if investment continues to drop; government-coordinated initiatives such as the $875m Southern California Edison program to blanket the roofs of unused commercial rooftops with solar panels — enough to generate 250 MW, which could power 162,000 homes — in addition to other rebates, could help offset any such losses. Even pessimists expect growth in the solar sector to continue in 2008, albeit at a slower rate.

sre.jpgRepublican “red” states hate environmentalism, right? And California is the place to be for cleantech startups, no? Not so, says cleantech installer Standard Renewable Energy, which does its business in middle America and just closed off a second round of venture funding.

SRE, headed by a former Enron trader, is busy selling solar cells, wind turbines, green insulation, efficient cooling and other systems to people in Texas, Oklahoma, Louisiana and other states the environmental elite enjoy jeering at. It’s busy expanding its sales and installation teams, and has taken a total of $15 million in funding over the course of a year.

One of the major selling points for SRE is its carbon and energy calculator, available on the front page of its site, that gives potential customers an easy view of how much they could save with cleantech power and building supplies installed. At present, the calculator only displays the numbers for solar panels, but the company does on-site evaluations for all its solutions, delivering personalized recommendations.

On the surface, running a carbon calculator and cleantech business in those states doesn’t seem to make sense, because it’s a common belief that only consumers in states with large rebate and subsidy programs for solar will install such expensive systems. The CEO of SRE, John Berger, thinks their willingness to pay is actually linked to their electricity bills, though, and those are highest in hot southern states where demand skyrockets in the summer.

Those rates keep going up, Berger says, and they show no sign of stopping their climb. SRE has about 400 customers at present (many of those are businesses like restaurants, with more than one location) and will bring in up to $30 million this year. That’s a healthy business, but Berger has some unconventional expectations for the next three to four years.

First off, he says, prices for power generation feedstocks like coal, oil and natural gas will climb stratospherically. Berger forsees crude oil at $200 per barrel in about three years. It’s currently hovering at a price about half that figure, which many people already consider back-breakingly high.

The high prices will goose customers into buying more and more solar panels for their homes and businesses, he says, which will in turn cause the demand for solar to stay ahead of supplies. I recently reported on a study that holds the opposite view, and most investors also seem to think an oversupply of solar cells is on its way. But if Berger is right about energy prices, he may well turn out to be right about demand, too.

Those factors would work out fine for his business. SRE already employs about 130 people, and is adding on more installers with the new funding. It’s also expanding its territory. Berger says he “might” expand into California, but for the most part he intends to stay in the hot states of the south, with Florida, Georgia, New Mexico and Arizona all being possibilities.

The $15 million total funding SRE has taken is made up of a $7 million round taken a year ago, and the new $8 million investment led by Quercus Trust. SRE is based in Houston, Texas.

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