Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does

Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does

It sucks when your Web site’s traffic isn’t being measured correctly.

It also sucks when you’re trying to measure the significance of someone else’s site, and are getting conflicting signals.

Here’s what we’ve learned over the past few days, after our initial piece on the problems of… Continue Reading