Taboola clinches $4.5 million, and CNN to boot
Taboola, a Tel Aviv-based video discovery startup, has just launched its “ViDiscovery” product, which analyzes the context and content of videos, and the viewing and behavior patterns of users in order to recommend videos. It has also secured $4.5 million in a second round of funding. The company aims to make money by running targeted ads with relevant videos.
Viewers watching a Sarah Palin interview on CNN, for example, will see a gray pop-up tab that… Continue Reading
Taboola raises $1.5M for video discovery
Taboola, an Israeli startup that launched yesterday at the NewTeeVee Live conference, wants to make video discovery easier.
The company generates video recommendations based on content the viewer has already watched. Rather than having its own site, it is an embedded script that other sites can use. It plans to generate revenue through ads.
News of the company’s $1.5 million funding by Evergreen Venture Partners was broken by TechCrunch. There’s also some more extensive coverage at NewTeeVee.