AOL shutters Tacoda, forces customers into low-end Ad.com
Tacoda, the well-known ad network company which offers relatively high rates to publishers to place advertisements automatically on their Web pages, is officially shutting down.
The entity, recently bought by AOL, is instead being folded into AOL’s Ad.com/Platform A division. This is a shocking move for some, because Ad.com doesn’t target much at all, and offers ads of $1 or less per a thousand views — and is generally considered a “bottom-feeder” by some in the… Continue Reading
NebuAd offers “deep” targeted advertising, raises nearly $20.5M
(Updated, to include precise amount of funding, and reporting about privacy controls NebuAd has implemented not included in the first version of this story)
NebuAd, a controversial advertising firm, emerged from secrecy today to announce it has received $20.5 million in a second round of financing.
Its “targeted” advertising technology is likely to add fuel to the debate about privacy. The service can be used by your Internet service provider to get an unprecedented look at the… Continue Reading
AOL picks up Tacoda, behavior-based advertising network
updated
Web portal AOL said it has agreed to buy Tacoda, a company that delivers targeted ads based on a visitor’s browsing habits.
It is the latest move by Web giants to buy up companies that help them boost advertising, and reflects AOL’s move to rely more on advertising revenue amid a plunge in paying subscribers.
The amount was undisclosed, but the NY Post is putting it at $200 to $300 million. [Update: Dow Jones is using the… Continue Reading