THQ marketing chief talks about broadening of video game market
I sat down at the noisy THQ Gamer Day party to speak with Bob Aniello, the senior vice president of worldwide marketing at the Calabasas, Calif.-based video game company. THQ has become a powerhouse over the past decade as it expanded into a variety of… Continue Reading
Roundup: Motorola splits up, cable giants back WiMax venture, and more
Here’s the latest action (updated):
Struggling cell phone manufacturer Motorola announced it would split itself into two different companies. Under pressure from activist investor Carl Icahn, the company will divide itself into a cell phone company and a company with broadband and mobility equipment operations. The… Continue Reading
Electronic Arts loses its chief financial officer
A week after Electronic Arts hired an outsider for its No. 2 job, the video game giant announced that its chief financial officer Warren Jenson is resigning.
Jenson, 51, had worked at EA for six years. In a statement, he said, “It’s time for me to… Continue Reading