THQ marketing chief talks about broadening of video game market
I sat down at the noisy THQ Gamer Day party to speak with Bob Aniello, the senior vice president of worldwide marketing at the Calabasas, Calif.-based video game company. THQ has become a powerhouse over the past decade as it expanded into a variety of new markets, from casual games on consoles to mobile phone games. Its titles include games based on Pixar’s animated movies such as “Cars” and “Ratatouille,” as well as hardcore games… Continue Reading
Roundup: Motorola splits up, cable giants back WiMax venture, and more
Here’s the latest action (updated):
Struggling cell phone manufacturer Motorola announced it would split itself into two different companies. Under pressure from activist investor Carl Icahn, the company will divide itself into a cell phone company and a company with broadband and mobility equipment operations. The latter firm would create infrastructure equipment for wireless networks as well as build television set-top boxes. The company had said in January that it would consider a breakup, mainly since… Continue Reading
Electronic Arts loses its chief financial officer
A week after Electronic Arts hired an outsider for its No. 2 job, the video game giant announced that its chief financial officer Warren Jenson is resigning.
Jenson, 51, had worked at EA for six years. In a statement, he said, “It’s time for me to write the next chapter in my career.” EA said it would be announcing a successor to Jenson shortly.
On the surface, this move isn’t hard to interpret. Last week, EA CEO… Continue Reading