AdMob shuts off ad aggregators
Update: Representatives from AdMob and AdWhirl are continuing the discussion in the comments below this article.
AdMob, the 800-pound gorilla of iPhone ad networks, plans to stop allowing other ad networks to deliver its ads as part of a multi-network service. While the company claims user complaints over broken ads was the major driver, the move will allow AdMob to keep a larger cut of ad revenue — 50 percent is common.
AdMob serves about 6.2 billion… Continue Reading