Taptu app searches for “iPhone-friendly content”
Search applications for mobile phones don’t need to emulate their computer-desktop counterparts. Yahoo oneSearch deliberately returns results different from the company’s website, based on Yahoo’s research that found customers searching from a phone tended to be looking for a narrow set of items — phone numbers, directions, flight info — and that creating phone-centric results tested better than trying to build another Googlephone.
Now startup Taptu has launched a free search app for the iPhone. The… Continue Reading
Mobile search engine Taptu raises 7.45 million euros
Mobile search engine Taptu has raised 7.45 million euros in a second round of funding. The money comes from existing investors 3i and Sofinnova.
The Cambridge, U.K. company touts its “super-fast entertainment search” and says it has experienced exponential growth. It’s available to both consumers and for use in other mobile products through application programming interfaces (APIs). Taptu was founded in 2007.