Major newspapers team up for online ad effort
Four major U.S. newspaper companies are teaming up to form quadrantONE, an effort to woo large online advertisers, the New York Times reports.
The Tribune Company, the Gannett Company, the Hearst Corporation and the New York Times Company will all be transferring a portion of their online ad space to quadrantONE, which will employ 17 staffers in Chicago.
The partnership should give advertisers a single entity to deal with when they want to place ads with local… Continue Reading