Reports: Do you prefer your banner ad revenue weak, or really weak?
Prices for banner ads dropped eleven percent across 270 ad networks last quarter, a new report by ad-matching company The Rubicon Project shows. It’s hardly surprising that this form of online advertising is getting hit by the economic downturn. While search engine ads can demonstrably make advertisers money due to users doing things like clicking through to buy products, banner ads are aimed more at generating brand recognition — and TV still does that better,… Continue Reading