TNS buys Web traffic analysis company Compete for $75M

TNS buys Web traffic analysis company Compete for $75M

Taylor Nelson Sofres, the world’s third largest market research company according to one measure, has acquired Compete, a company that tries to measure the traffic and types of people that visit certain web sites, for $75m (£37.8m).

TNS, based in London, apparently made the statement as it announced revenue growth today.

What’s eye-opening is the relatively low purchase price, considering how important traffic analysis technology has become these days and because venture capitalists had pumped $43 million… Continue Reading