Topps launches 3-D baseball cards with Total Immersion technology
If anything needs an update in the digital age, it’s the old-fashioned baseball card. Today, the Topps Company and Total Immersion are launching a new baseball trading card that shows a 3-D image on a computer if you hold it in front of a webcam.
The technology is an application of Total Immersion’s “augmented reality,” which debuted at the DEMO conference in 2007. The technology ties together the baseball cards in the physical world with the… Continue Reading
Total Immersion blurs real and virtual in theme parks
Home video game consoles became so good at 3-D graphics that they nearly wiped out the location-based electronic entertainment business. But Total Immersion believes that it’s still possible to offer theme-park style visual entertainment to thrill even jaded gamers.
The Paris company is behind a couple of “augmented reality” rides based on “The Dark Knight” film. In the ride, guests get aboard a Gotham City rail car and career through hairpin turns in the dark as… Continue Reading