Video ad network Tremor snaps up funds from SAP
Tremor Media, the large online video advertising network, announced that it brought in an undisclosed amount from SAP Ventures, SAP’s investment arm, among others, in a strategic round of funding. According to the regulatory filing with the SEC, Tremor recently increased the round by $2 million. It plans to use the money to continue building out its offerings.
The New York company is known for its Acudeo video monetization system. It says the alliance with SAP… Continue Reading
Video ad network Tremor Media raises $18M
Large video advertising network Tremor Media announced that it raised $18 million in a third round of funding so that it can invest in other video technologies, like video ad monetization platform Acudeo. Earlier this month, the New York-based company sealed a deal with web monitor comScore to provide gross rating points for online videos (just like TV commercials). According to comScore, Tremor is the fourth largest aggregator of streaming video on the web behind… Continue Reading
Extreme Reach grabs $1.5M for video advertising
Extreme Reach, a company that integrates advertisements into digital videos across web, television and mobile platforms, just brought in $1.5 million in first-round funding to build its sales and marketing operations.
Based in Needham, Mass., the firm effectively holds clients’ hands through the process from the point of ad creation through performance tracking. It says that many companies have shied away from investing in digital video ads because they aren’t familiar enough with the process. Extreme… Continue Reading
Jivox matches local advertisers and user-generated video, raises $10.7 million
With Google CEO, Eric Schmidt, acknowledging that Google has yet to find a way to make money with YouTube, it’s not clear that video advertising and user-generated content mesh. But Jivox, a San Mateo, California video ad network, would beg to differ. The company, which launched its advertising network in March of this year, says it has had early success placing ads in user-generated videos and has already grown to over 40 million monthly viewers… Continue Reading