Roundup: Display ads not so great online, Microsoft drifting into the clouds, and more
Display ads may be better left offline — Much of the internet’s growth in ad revenue is fueled by banner ads, but eye-tracking studies have shown that people tend to avoid even glancing at ads, according to Ad Age. The implication isn’t that the internet is a bad place for brand promotion. Rather, it’s that advertisers need to think about how to engage users, the real force behind the internet. Much more from Ad Age’s… Continue Reading
Expo9 — another free ad server for online publishers
Advertising services company Exponential, best known for its Tribal Fusion advertising network, is introducing a free ad server for online publishers called Expo9. This software now allows publishers to manage multiple ad campaigns running on their sites and to prioritize ads based on how much money they are making,
The announcement is significant because it is the latest move by a big player in the mad rush to grab a gatekeeper role in the huge multi-billion… Continue Reading