InsideView acquires TrueAdvantage, to boost online market intelligence
updated
InsideView, a company that provides “inside view” of the hierarchies of large companies so that markerters can pinpoint which executives are important enough to pitch, has acquired TrueAdvantage, a company it hopes will help it in that endeavor.
InsideView’s rivals include Hoover’s, Reuters and other traditional providers of marketing intelligence, but InsideView says its advantage is in gathering Web 2.0 data that the providers don’t have.
InsideView synthesizes blogs, social networks, forums, Web 2.0 sites along with… Continue Reading