InsideView acquires TrueAdvantage, to boost online market intelligence

InsideView acquires TrueAdvantage, to boost online market intelligence

updated
InsideView, a company that provides “inside view” of the hierarchies of large companies so that markerters can pinpoint which executives are important enough to pitch, has acquired TrueAdvantage, a company it hopes will help it in that endeavor.

InsideView’s rivals include Hoover’s, Reuters and other traditional… Continue Reading