TrueAnthem adds tracking tools to its free music
TrueAnthem, an ad-supported music download service, is branching out into the world of ad tracking. We’ve always had some reservations about TrueAnthem’s service. The San Francisco-based startup works mostly with small, unsigned artists and has them read spoken ads in front of their songs, which really ruins the listening experience — at least for me. But it’s managed to sign up several big brands, like Nestlé, to its service. Now it’s providing tools to those… Continue Reading
TrueAnthem raises $2 million to pollute music with pre-song ads
The concept of ad-supported music ranges from relatively sensible to outright dumb.
Last.fm’s recently announced “smart ads,” which respond dynamically to the beat of the music being played, are relatively sensible. In-music ads, which consist of sponsored announcements that play before the song, are outright dumb. This has not, however, stopped trueAnthem, a purveyor of the latter, from raising a $2 million round of seed capital and getting the sneaker manufacturer Adidas to sign up for… Continue Reading