TrustedID’s new service predicts how vulnerable consumers are to identity theft

TrustedID’s new service predicts how vulnerable consumers are to identity theft

TrustedID is introducing today a new service that predicts how vulnerable a customer is to identity theft. The Identity Threat Score is a numerical rating that shows the consumer the level of risk.

Redwood City, Calif.-based TrustedID also suggests the next steps for a consumer to reduce his or her risk of identity theft. The score is based on a predictive scoring model dubbed IdentityScan, which uses science-based analytics to search deep into billions of records… Continue Reading

TrustedID raises $10M for credit fraud protection, though unclear how popular it is

TrustedID, a service that freezes your credit reports, so that fraudsters can’t open financial accounts under your name, has raised $10 million in a second round of funding after a prolonged period of looking.

However, the company has still not released any specifics about how it is doing. Co-founder Chief executive Scott Mitic has declined to say how many subscribers the company has, raising questions about how much traction the company has been able to get.

Opus… Continue Reading

Roundup: Cognition’s search, Jaxtr, TrustedID, AppleTV, Palm’s sale

Roundup: Cognition’s search, Jaxtr, TrustedID, AppleTV, Palm’s sale

The latest action:

Cognition launches new search engine company — Cognition, of Santa Monica, Calif., is yet another company trying to understanding the meaning of words, to offer a better a search engine. But it looks somewhat quirky. It offers a search portal in the areas of health, politics and legal support. We tested it, using the words “knee pain,” but found the results less useful than those provided by Kosmix, Healthline and Medstory.

Its engine has been… Continue Reading