Turn raises $8M more to push ad targeting

Turn raises $8M more to push ad targeting

Turn, a San Mateo, Calif. company that delivers advertising tailored for Web sites, depending on their readership and other variables, said it has raised $8 million in second round financing.

Turn was launched by Jim Barnett, the former chief executive of once-popular search engine Altavista. We wrote about Turn last year after it rose $18 million. Since Turn launched, other ad network companies have emerged to bring about more targeted ads for Web sites, while others… Continue Reading