J.D. Power snaps up Umbria, a reputation tracker
J.D. Power, like Nielsen, is one of the old-line firms that has been telling companies how they are perceived by the public for decades. Both companies have been scrambling to get a hold on the Internet, which provides more opinions than a proctology practice.
Umbria, which J.D. Power just acquired, calls itself a “reputation tracker”, mining message boards, blogs and other sites for consumer opinion. J.D. Power has lagged in comparison with Nielsen, which has picked… Continue Reading