Display ad co. ValueClick sells off properties, hunkers down
Online advertising firm ValueClick has sold off two of its less critical subsidiaries in order to brace for what is predicted to be a tough time ahead in the web display ad market. The public company brought in a total of $18 million with the sale of Mediaplex Systems and an unnamed inkjet e-commerce company, reports AdAge.
Mediaplex, maker of AdVault, the software that helps advertising firms usher their workload through production, planning and billing, went… Continue Reading
eBay cuts out the middle-man, moves affiliates in-house
eBay today announced the eBay Partner Network, a new affiliate platform launching on April 1st. The move is expected to give affiliates — and eBay — a chance to make more money.
Some of the new features that eBay lists in its announcement include:
Easy global registration to multiple countries simultaneously
New, targeted banners and rich media creatives
New landing page optimization and geo-targeting capabilities
More detailed reporting capabilities for eBay’s programs
This new network means the… Continue Reading
ValueClick swallows MeziMedia, keeps online ad M&A fever alive
ValueClick, a company that serves ads online for publishers, has agreed to acquire MeziMedia, an operator of comparison shopping sites, for $100 million in cash upfront and possibly as much $352 million, depending on whether performance milestones are met.
This continues the barrage of mergers and acquisitions in the active online ad industry. ValueClick itself has emerged as a prime takeover candidate. It is one of the largest standing targets, now that other online marketing companies… Continue Reading