Overlay.TV gets boost to push overlay technology in video
Overlay.tv, a company that lets you overlay video with graphics and other information, has raised $4.6 million more in backing.
Overlay is just one of several companies helping publishers monetize video by letting them insert ads within video. Like a number of other companies, it’s working on technology that’s more nimble than currently offered by leading video sites such as Google’s YouTube. It doesn’t rely on standard ad technology, such as Flash, which can take many… Continue Reading
Veeple uses Flash to make videos come alive with ad links
If YouTube figured out how to get web video viewers to watch ads, it could enjoy a huge revenue stream from its tens of millions of users. Veeple is one of the companies that hopes it has figured this out. It’s not alone in this respect. But its technology is worth checking out.
The Los Gatos, Calif. company can embed anything — including advertising web page links — into videos. It does so by putting an interactive… Continue Reading